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Images SEO

1. Use Unique Images & Images With Context To Get More Clicks 2. Find & Fix Broken Images 3. Optimize Your Images To Speed Up Your Website’s Page Speed How To Reduce Image Size & Speed Up Your Site Save your visuals in the most optimal format. JPEG is usually the best for large photos. SVG should be reserved for logos and icons. Be careful with WEBP: it offers high quality with a low file size (and is a good alternative to the cumbersome GIF), but certain browsers don’t support it. B-Manually set optimal height and width. C-Use compression. d-Merge images together.  e-Use lazy loading.  4. Make Your Images Responsive How To Make Images Responsive Set the CSS width property to 100% and height to auto. This way, the image will scale both up and down. Set the max-width property to 100%. In this case, the image will never scale up to be larger than its original size. Use the <img srcset> attribute. It displays a different version of the image for different screen...
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What Is a Canonical URL?

A canonical URL is the URL for the “main” version of a duplicated page, as determined by search engines like Google. For example: Canonical URL: https://example.com/blog/ Alternate URL: https://example.com/blog/?page=1 What Is a Canonical Tag? Canonical tags, also known as canonical links or rel="canonical" tags, allow you to influence canonicalization.  <link rel="canonical" href="https://example.com/preferred-url-here/" /> How to Implement Canonical Tags To implement canonical tags in your HTML, you can add the rel="canonical" tag to the <head> section of the page.  Other Ways to Specify Canonical URLs 1-Use rel=“canonical” in HTTP Headers Use rel=“canonical” in HTTP Headers A rel=“canonical” HTTP header allows you to specify a canonical URL for non-HTML documents. 2-Redirect Duplicate Pages to Canonical Pages URL redirects send Google (and users) from one page to another.  3-List Canonical URLs Only in Your Sitemap “All pages liste...
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Google Search Operators

Google Search Operators? Google search operators are special commands you can use to find more specific information in Google. site:semrush.com The “site:” operator allows you to search for results from a specific website. List of 35+ Google Search Operators Here are the search operators Google supports: 1-intitle: Searches for pages that contain a specific word in the title tag.  Try it out: intitle:pizza 2-allintitle: Works like “intitle'' but will only show pages where the title tag includes all of the specified words. Try it out: allintitle:pizza recipe 3-related: Allows you to find sites related to a particular domain.  Try it out: related:nytimes.com 4-OR Finds results related to one of two search terms. In some cases, results will contain both search terms.  Try it out: pizza OR pasta This will show pages that are related to either pizza or pasta. Or both. Alternatively, you can use the pipe (|) operator in place of “OR.” It does the same thing. Try it out: pizza |...
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What Are URL Parameters?

URL parameters (known also as “query strings” or “URL query parameters”) are elements inserted in your URLs to help you filter and organize content or track information on your website. To identify a URL parameter, refer to the portion of the URL that comes after a question mark (?). URL parameters are made of a key and a value, separated by an equal sign (=). Multiple parameters are each then separated by an ampersand (&). Example- https//www.domain.com/page?key1=value1&key2=value2  Key1: first variable name  Key2: second variable name Value1: first property value Value2: second property value ? : query string begins = : value separator & : parameter separator How to Use URL Parameters (with Examples) URL parameters are commonly used to sort content on a page, making it easier for users to navigate products in an online store. These query strings allow users to order a page according to specific filters and to view only a set amount of items per page. How Do URL P...
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What Are UTM Tracking Codes?

 What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. And better understand your audience. Why Are UTM Tracking Codes Important?  UTM codes, also known as custom URLs, provide marketers with detailed information about a campaign’s performance.  Links with UTM codes can track five basic parameters: Source: The platform where the traffic is coming from  Medium: The type of campaign  Campaign: The campaign name Term: Used in paid search campaigns to specify the target keyword  Content: The specific content the user clicked 
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What Is JavaScript?

JavaScript (JS) is a computer programming language used to make websites and applications dynamic and interactive. Think of these coding languages as the components of a house: HTML is the foundation of the house. It provides the basic layout, structure, and content of a website. CSS is the interior design. It provides design, fonts, colors, effects, and other visual elements.  JavaScript is the electrical and plumbing systems. JS brings dynamism and interactivity to the website. For example, pop-ups, animations, video and social media embeds, drop-down menus, and many other website components are created using JavaScript. Brendan Eich developed JavaScript in 1995 while working for Netscape. Libraries vs. Frameworks Libraries are collections of prewritten code that can be used to easily implement frequently used JavaScript tasks. Libraries lead to faster development because developers don’t need to write every line of code. Frameworks are collections of libraries. Think of librarie...
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What is Search Intent

Search intent (also known as searcher intent or keyword intent) is the reason why a user types a particular query into a search engine The Four Types of Search Intent We usually distinguish between four types of search intent: Navigational intent: Users want to find a specific page (e.g., “reddit login”) Informational intent: Users want to learn more about something (e.g., “what is seo”) Commercial intent: Users want to do research before making a purchase decision (e.g., “best coffee maker”) Transactional intent: Users want to complete a specific action, usually a purchase (e.g., “buy subaru forester”) 1. Navigational Search Intent Navigational intent means that the user wants to find a specific page. Unlike with other intent types, searchers already know what they’re trying to find. 2. Informational Search Intent Informational search intent means that the user wants to learn something. These searches are often phrased as questions and use words like who, what, where, why, and how. H...
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