What Are UTM Tracking Codes?

 What Are UTM Tracking Codes?

Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. And better understand your audience.

Why Are UTM Tracking Codes Important? 

UTM codes, also known as custom URLs, provide marketers with detailed information about a campaign’s performance. 

Links with UTM codes can track five basic parameters:

Source: The platform where the traffic is coming from 

Medium: The type of campaign 

Campaign: The campaign name

Term: Used in paid search campaigns to specify the target keyword 

Content: The specific content the user clicked 

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