Organic traffic

Organic traffic refers to visits to a website from unpaid search engine results (as opposed to paid results). 

To increase your website’s organic search traffic, you need to achieve higher rankings in search engine results. This can be accomplished through search engine optimization (SEO).

websites can also attract the following types of traffic:

Direct traffic: visits that come directly by entering the URL in the browser’s search bar

Referral traffic: visits that come through links on other websites

Social traffic: traffic that comes from posts on social media sites (organic or paid)

Some advantages of organic traffic include:

• It’s free
• You can reach people who have never heard of your brand before
• You can bring visitors with relevant and specific intent to your site
• You can reach people worldwide
• It can be targeted and scaled with a content/SEO strategy
• It can build your credibility
• The search engine market is growing

How to Increase Organic Traffic-

A-Keyword research: Finding and analyzing search queries that people use in order to target them with your content

B-Content creation and optimization: Developing high-quality, relevant content that is optimized to rank well in search engines

C-Technical SEO: Optimizing the technical aspects of a website to help search engines crawl and index the site

D-Link building: Getting high-quality backlinks to improve a site’s authority and visibility

When picking the keywords, consider these three metrics:

Volume: the search volume of the keyword (i.e., how many times per month do people search for the keyword on average?)

KD %: keyword difficulty—how hard it is to rank for the keyword on a scale from 0 to 100

Intent: the search intent behind the keyword (i.e., what kind of content do people expect to see?)