What are Backlink

What are Backlinks-

Backlinks are links on one website that point to another website. They’re also known as inbound or external links.

Why Are Backlinks Important for SEO?

A-Improve rankings-Google considers backlinks one of the most important signals for ranking content. Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of quality backlinks and higher rankings.

B-Boost your credibility

C-Help Google find new pages

D-Send referral traffic to your site

What is Referral Traffic-

Referral traffic is traffic from people who visit your site via another website, without searching for you on Google. They were “referred” by another source—like backlinks.

Benefits of referral traffic include: 

  • Increased brand recognition
  • Introduction to new audiences
  • Opportunities for new qualified leads
  • Improved authority from backlinks

Types of Backlinks-

1-Follow Links

2-Nofollow Links

3-Sponsored or Paid Links-If money, a product, or a service has been provided in exchange for a link, the rel=“sponsored” link attribute should be added.

4-UGC Links-User-generated content (UGC) links let Google know which links were created by users or customers.

5-Editorially Placed Links

Editorially placed links are links you earned naturally, without asking. 

Link Schemes-

Link schemes (or link spam) refer to links intended to “manipulate rankings in Google Search results.”

Some examples include:

Exchanging money, goods, or services for links

Link exchanges (i.e., “link to me and I’ll link to you”)

Using automated programs that create links to your site


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