What Is Keyword Research?

Keyword research is the process of finding and analyzing keywords your ideal website visitors enter into search engines. That enables you to target the most effective keywords in your content strategy.

Keywords are words or phrases people use to find information or products in search engines

Properly conducted keyword research helps you to:

Better understand your niche and target audience

Tailor your content strategy to the needs of your audience

Get more relevant organic traffic to your website

How to Find Keyword-

1-Use a Seed Keyword to Get More Keyword Ideas

2-Look at Your Competitors’ Keywords

3-Discover Keywords You’re Missing Out On

A-Missing: keywords your competitors rank for but you don’t

B-Weak: keywords your competitors rank for higher than you

Primary Keyword & Secondary keyword-

A primary keyword: a keyword that is the best representation of the topic, has the highest search volume, and is used in the key elements of the page (such as the URL, title tag, heading, etc.). For example, the primary keyword of this guide is “keyword research.”

A secondary keyword: a keyword within the same topic with a lower search volume you also want to rank for but is not your primary target. There can be multiple secondary keywords within one topic (e.g., “what is keyword research,” “how to do keyword research,” “how to find keywords”).

Keyword Search Intent-

1-Navigational: The user searches for a specific page (e.g., “pedigree foundation”)

2-Informational: The user searches for general information on a topic (e.g., “can dogs eat spicy food”)

3-Commercial: The user researches their options before making the final decision on which product to buy (e.g., “best dry dog food”)

4-Transactional: The user searches for a specific product or brand with the intention to make a direct purchase (e.g., “pedigree puppy food”) 

Why Is Keyword Research Important?

Keyword research helps you find the best keywords for your SEO strategy. When done right, keyword research can help produce highly targeted content that engages readers and leads to more traffic and conversions

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