Advanced SEO Techniques & Strategies for Success in 2023

Advanced SEO refers to a set of techniques that require a deeper understanding of SEO, search engine algorithms, and marketing technology. 

1-Improve Your Content’s Time to Value

Time to value in SEO is the time it takes for a user to get value from a piece of content.

The time to value of your content should be short.

Short time to value enables your users to get what they’re looking for as quickly as possible.

But with hero images, author bios, and long-winded intros, many websites have poor time to value. 

By putting the most important information and elements at the top of the page.

Use the BLUF (bottom line up front) or journalistic inverted-pyramid approach. In other words, put the information users are looking for at the top. 

Keep your introductions short and get to the point. 

2- Build Out Topic Clusters

A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another.

Topic clusters provide comprehensive coverage of a topic.

This coverage improves topical authority and enables your readers to have their queries (as well as any follow-up queries) satisfied on your site. 

Typically, topic clusters revolve around a pillar page, which is a page that targets a broad topic.

Content that covers related topics makes up the cluster and is used to link to and from the pillar pag

3. Leverage Strategic Internal Linking-

Good internal links help search engines better understand your content and site structure.

They also help users navigate your website. 

4. Maximize Your SERP Real Estate with FAQ Schema

FAQ schema makes it possible for questions you answer in your content to appear in the SERPs.

5. Leverage Paid Ads for Link Building

6. Steal Featured Snippets

7. Start A/B Testing

A/B testing enables you to test different versions of your content and find the most effective.

Whether your goals are conversions, leads, or simply increased session durations, A/B testing can help.

8. Diversify Your Visuals

9. Discover Unlinked Mentions for Link Building

Unlinked brand mentions are opportunities to painlessly and ethically build valuable backlinks.

An unlinked brand mention is whenever someone mentions your brand online without providing a link.

This can be on social media, forums, news articles, and blog posts (even comments sections). 

10. Remove or Repurpose Underperforming Content

11. Find and Fix Keyword Cannibalization Issues

It happens when you have two or more pages that target the same intent.

The reality is that you can have more than one page optimized for the same keyword, as long as they're targeting different intents.

12. Build Out Q&A Pages Based on People Also Ask Questions

People Also Ask (PAA) sections are Google SERP features where users can get direct answers to questions they may have related to their initial queries.

13. Analyze Your Log Files

Log file analysis is an advanced technical SEO tactic that needs to be on your radar.

Analyzing log files can:

Show you where crawl budget is being wasted (and how much)

Help you to identify the cause of crawl errors

Find pages that aren't being crawled frequently

This information can enable you to make fixes and improvements to help Google crawl your site more efficiently. 

Log file analysis gives you a way to understand how search engines are crawling your site and any issues they face.