How To Choose Keyword

1-Find Relevant Keyword Ideas

A-Finding your competitors’ keywords

B-Finding keywords using a seed keyword

C-Finding keywords you already rank for

2-Finding Keywords Using a Seed Keyword- A seed keyword is a short-tail keyword, usually with one or two words.Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords.

3-Finding Keywords You Already Rank for

you’re probably ranking for many keywords on the second page of Google results. This means you get minimal to no search traffic from them.

Once you find these keywords, you have two options:

Better optimize your existing content for these keywords

Create new content to target these keywords better

A great tool to identify keywords you already rank for in Google is Google Search Console (GSC).

Step #2: Evaluate Keyword Metrics

A-Search volume: How many times a keyword is searched for

B-Keyword difficulty: How hard it is to rank for the keyword

Step #3: Identify Search Intent

Search intent refers to the underlying goal behind a user’s search query. It’s the reason why someone is searching for a particular term and what they hope to achieve from their search results.

We differentiate between four main search intent types:

A-Navigational intent: A user wants to find a specific page (e.g., “amazon kindle login”)

B-Informational intent: A user wants to find specific information about something (e.g., “what is amazon kindle”)

C-Commercial intent: A user wants to do research before making a conversion (e.g., “amazon kindle paperwhite review”)

D-Transactional intent: A user wants to complete a conversion, usually to purchase something (e.g., “amazon kindle paperwhite cover”)

Step #4: Analyze the SERP

Step #5: Select Primary Keywords-A primary keyword (also called a “target keyword”) is a keyword that is the best representation of a certain topic. It is also often the most searched keyword within that topic.