How To Write Meta Discription
What Is a Meta Description?
A meta description is an HTML element that summarizes a webpage’s content.
You should provide a meta description in the <head> section of each page’s code. Within a meta description tag, like so:
<meta name="description" content="Learn how to develop a tone of voice for your brand and use our template to get started.">
Why Are Meta Descriptions Important for SEO?
meta descriptions are important for SEO. Because they’re often used to generate snippets that tell searchers about your page.An effective snippet convinces more people to click your link, increasing your click-through rate (CTR). And can even increase brand awareness.
5 Tips for Writing Meta Descriptions
1-Consider Meta Description Length-Truncation could harm your CTR.
Generally, Google cuts off meta descriptions at around 960 pixels (approximately 152 characters) on desktop. And 680 pixels (approximately 105 characters) on mobile. ou might see higher estimations out there—155 characters is a common meta description length recommendation. But our testing shows 105 characters is safer. And can help you earn a high CTR.
2-Add the Primary Keyword-Each meta description should include the page’s primary keyword—the main search query you want the page to rank for.
3. Cater to Search Intent
Understanding search intent (what the searcher wants to achieve) is key to writing an effective meta-description.
4. Include Calls to Action
Calls to action (CTAs) tell searchers what they should do next. Use them in your meta descriptions to prompt clicks.
For example:
Shop online
Learn more
Try for free
CTAs are imperative sentences—they start with a verb and encourage readers to take action. Direct writing can make meta descriptions more concise, engaging, and persuasive.
5. Make Every Meta Description Unique
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