Website Architecture

 Website architecture is how information on your site is structured, interlinked, and designed. 

The architecture of your website needs to be logical to allow Google and human visitors to navigate it easily. 

A good place to start is to add pages that many websites usually have in common to your navigation. 

Such as:

About page

Blog

Contact page

About Us-The About page is your chance to tell your brand’s story. On this page, it’s a good idea to include the following:

A brief description of your website’s purpose.

A photo of your team.

Any social proof, such as reviews or quotes from customers.

Locations of your office(s).

Blog Page-The blog usually houses your most regularly updated content.

Contact page

Flat architecture vs. deep architecture

Flat architecture makes it possible to access each page on your website with a minimal number of clicks. 

Deep architecture is where it will take many clicks to access the pages on your site. 

Add these elements to the pages

1-Add title tags and meta descriptions

2-Use breadcrumbs- From a user perspective, breadcrumbs are helpful in two use cases:

They help you navigate the website when you land on a deep page.

They act as a helpful shortcut to get back to the main category page.

3-Use descriptive SEO-friendly URLs

4-Use a table of contents-Table of contents (ToCs) allow your visitors to navigate your content easily. ToCs are useful for navigating a page

5-Use internal linking-Internal linking is an important part of your website architecture, as it helps search engines understand the relationship between pages on your site and helps visitors navigate it.

6-Use related links

These are at the bottom of our blog content under “Keep Learning.” Related links are a relatively low-effort way to improve your internal linking.

7-Use author bios- they help to provide trust with Google and visitors. Author bios typically include social links. They can also provide credibility if used correctly. 

This helps both Google and visitors to see that it’s (most likely) a real person behind the article. If you have a team, it makes sense to use author bios.