What Is a Featured Snippet?

A featured snippet is a small excerpt of content that appears at the top of an organic Google SERP. It provides a quick resource for users and shows up before the first result for a user’s query—often referred to as “Position #0.”

It’s meant to be a short, quick answer for a user’s query.

Why Are Featured Snippets Important?

The idea is that users can skim the snippet to get a basic answer to their question without digging through a bunch of websites on the SERPs. 

1-Improves click-through rate (CTR): 

2-Increases your credibility: Featured snippets present your business as an authority on a subject. They make users much more likely to accept you as a thought leader in your field.

3-Helps you capitalize on voice technology:

4-Indicates your content is effective, useful, and arranged well:

5-Helps you weed out users not looking to buy:

Different Types of Featured Snippets-

1-Paragraphs—Definitions, Answers, and More-This snippet provides users with a brief, practical definition or a brief bit of information on a topic.

2-Table-This type of snippet helps users visualize data for different types of comparisons. A large percentage of Google’s featured snippets are tables.

3-Lists

Lists can be used to rank things, show the steps of a process, or identify different products. List featured snippets can be ordered or unordered, and you’ll see bulleted lists for both ranked and unranked items, features, and “best of” types of lists. 

4- Videos-If a video provides the best answer for a user’s query, it will include the video in a featured snippet. Video featured snippets can be useful for “how-to” queries.