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Keyword research is the process of finding and analyzing keywords your ideal website visitors enter into search engines. That enables you to target the most effective keywords in your content strategy. Keywords are words or phrases people use to find information or products in search engines Properly conducted keyword research helps you to: Better understand your niche and target audience Tailor your content strategy to the needs of your audience Get more relevant organic traffic to your website How to Find Keyword- 1-Use a Seed Keyword to Get More Keyword Ideas 2-Look at Your Competitors’ Keywords 3-Discover Keywords You’re Missing Out On A-Missing: keywords your competitors rank for but you don’t B-Weak: keywords your competitors rank for higher than you Primary Keyword & Secondary keyword- A primary keyword: a keyword that is the best representation of the topic, has the highest search volume, and is used in the key elements of the page (such as the URL, title tag, heading, etc....

On-page SEO, or optimizing pages on your site to improve user experience and give Google a clearer idea understanding of your content, can go a long way toward better ranking and traffic. What Are the Most Important On-page SEO Elements? 1. Title Tags - Title tags should be eye-catching, on-brand, and optimized for your keywords. why important-Uses the language of your target audience, using the exact-match keyword if possible Speaks to the search intent of your target audience, because some page views count more than others Eye-catching and on-brand, to make every impression count Truly descriptive of the content because an inaccurate title will destroy your bounce rate Note: Google does not always display the title tag you specify. Sometimes they pull in another header from your page, which is why those must also be optimized. 2. Headings - 3. Rich Content— No Matter the Length 4. Internal Links with Optimized Anchor Text- Internal linking optimizations should follow two rules: Optim...

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What Is a Sitemap? A sitemap is a file that lists all the important pages on a website. It guides search engines in determining which pages to include in their index. Types of Website Sitemaps There are two types of sitemaps:  XML sitemaps[ Extensible Markup Language]: sitemaps written in a specific format designed for search engine crawlers HTML sitemaps: sitemaps that look like regular pages and help users navigate the website 1-XML Sitemap- They carry three primary kinds of information for search engines: The list of all the URLs you want to have indexed The “lastmod” attribute that informs when the URLs were last updated The "hreflang" attribute that informs about the local variants of the URLs HTML Sitemap- HTML sitemaps used to be a popular way to improve a website's navigation and provide links to all your pages in one place. How to Find a Sitemap- 1-Check-https://domain.com/sitemap.xml 2-Search Operators “site:domain.com filetype:xml” “site:domain.com inurl:sitema...

What are Backlinks- Backlinks are links on one website that point to another website. They’re also known as inbound or external links. Why Are Backlinks Important for SEO? A-Improve rankings-Google considers backlinks one of the most important signals for ranking content. Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of quality backlinks and higher rankings. B-Boost your credibility C-Help Google find new pages D-Send referral traffic to your site What is Referral Traffic- Referral traffic is traffic from people who visit your site via another website, without searching for you on Google. They were “referred” by another source—like backlinks. Benefits of referral traffic include:  Increased brand recognition Introduction to new audiences Opportunities for new qualified leads Improved authority from backlinks Types of Backlinks- 1-Follow Links 2-Nofollow Links 3-Sponsored or Paid Links-If mo...

Organic traffic refers to visits to a website from unpaid search engine results (as opposed to paid results).  To increase your website’s organic search traffic, you need to achieve higher rankings in search engine results. This can be accomplished through search engine optimization (SEO). websites can also attract the following types of traffic: Direct traffic: visits that come directly by entering the URL in the browser’s search bar Referral traffic : visits that come through links on other websites Social traffic: traffic that comes from posts on social media sites (organic or paid) Some advantages of organic traffic include: It’s free You can reach people who have never heard of your brand before You can bring visitors with relevant and specific intent to your site You can reach people worldwide It can be targeted and scaled with a content/SEO strategy It can build your credibility The search engine market is growing How to Increase Organic Traffic- A-Keyword research: Finding...

On-page SEO is the process of optimizing individual page content to rank higher on Google. On-Page SEO- Checklist- 1. Identify Target Keywords-   identify the best target keywords by performing keyword research and understanding search intent. Then, you can optimize your page accordingly.  2. Optimize the Title Tag- The title tag is the page title that appears in the SERP. It should tell Google what your page is about. And entice users to click through. 3. Write Your Headline in an H1 Tag- Every page should have one H1 tag that contains the on-page title (or headline). The H1 differs from a title tag because the H1 appears on your page. Not the SERP. The H1 tag should be similar to the title tag. As it’s also there to tell Google and users what the page is about.  4-Write a Meta Description That Boosts Clicks- The meta description is the page description that appears in the SERP. 120 characters for both desktop and mobile friendliness 5. Check the URL Slug for SEO-Friendl...