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Showing posts from June, 2023

Images SEO

1. Use Unique Images & Images With Context To Get More Clicks 2. Find & Fix Broken Images 3. Optimize Your Images To Speed Up Your Website’s Page Speed How To Reduce Image Size & Speed Up Your Site Save your visuals in the most optimal format. JPEG is usually the best for large photos. SVG should be reserved for logos and icons. Be careful with WEBP: it offers high quality with a low file size (and is a good alternative to the cumbersome GIF), but certain browsers don’t support it. B-Manually set optimal height and width. C-Use compression. d-Merge images together.  e-Use lazy loading.  4. Make Your Images Responsive How To Make Images Responsive Set the CSS width property to 100% and height to auto. This way, the image will scale both up and down. Set the max-width property to 100%. In this case, the image will never scale up to be larger than its original size. Use the <img srcset> attribute. It displays a different version of the image for different screen...
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What Is a Canonical URL?

A canonical URL is the URL for the “main” version of a duplicated page, as determined by search engines like Google. For example: Canonical URL: https://example.com/blog/ Alternate URL: https://example.com/blog/?page=1 What Is a Canonical Tag? Canonical tags, also known as canonical links or rel="canonical" tags, allow you to influence canonicalization.  <link rel="canonical" href="https://example.com/preferred-url-here/" /> How to Implement Canonical Tags To implement canonical tags in your HTML, you can add the rel="canonical" tag to the <head> section of the page.  Other Ways to Specify Canonical URLs 1-Use rel=“canonical” in HTTP Headers Use rel=“canonical” in HTTP Headers A rel=“canonical” HTTP header allows you to specify a canonical URL for non-HTML documents. 2-Redirect Duplicate Pages to Canonical Pages URL redirects send Google (and users) from one page to another.  3-List Canonical URLs Only in Your Sitemap “All pages liste...
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Google Search Operators

Google Search Operators? Google search operators are special commands you can use to find more specific information in Google. site:semrush.com The “site:” operator allows you to search for results from a specific website. List of 35+ Google Search Operators Here are the search operators Google supports: 1-intitle: Searches for pages that contain a specific word in the title tag.  Try it out: intitle:pizza 2-allintitle: Works like “intitle'' but will only show pages where the title tag includes all of the specified words. Try it out: allintitle:pizza recipe 3-related: Allows you to find sites related to a particular domain.  Try it out: related:nytimes.com 4-OR Finds results related to one of two search terms. In some cases, results will contain both search terms.  Try it out: pizza OR pasta This will show pages that are related to either pizza or pasta. Or both. Alternatively, you can use the pipe (|) operator in place of “OR.” It does the same thing. Try it out: pizza |...
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What Are URL Parameters?

URL parameters (known also as “query strings” or “URL query parameters”) are elements inserted in your URLs to help you filter and organize content or track information on your website. To identify a URL parameter, refer to the portion of the URL that comes after a question mark (?). URL parameters are made of a key and a value, separated by an equal sign (=). Multiple parameters are each then separated by an ampersand (&). Example- https//www.domain.com/page?key1=value1&key2=value2  Key1: first variable name  Key2: second variable name Value1: first property value Value2: second property value ? : query string begins = : value separator & : parameter separator How to Use URL Parameters (with Examples) URL parameters are commonly used to sort content on a page, making it easier for users to navigate products in an online store. These query strings allow users to order a page according to specific filters and to view only a set amount of items per page. How Do URL P...
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What Are UTM Tracking Codes?

 What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. And better understand your audience. Why Are UTM Tracking Codes Important?  UTM codes, also known as custom URLs, provide marketers with detailed information about a campaign’s performance.  Links with UTM codes can track five basic parameters: Source: The platform where the traffic is coming from  Medium: The type of campaign  Campaign: The campaign name Term: Used in paid search campaigns to specify the target keyword  Content: The specific content the user clicked 
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What Is JavaScript?

JavaScript (JS) is a computer programming language used to make websites and applications dynamic and interactive. Think of these coding languages as the components of a house: HTML is the foundation of the house. It provides the basic layout, structure, and content of a website. CSS is the interior design. It provides design, fonts, colors, effects, and other visual elements.  JavaScript is the electrical and plumbing systems. JS brings dynamism and interactivity to the website. For example, pop-ups, animations, video and social media embeds, drop-down menus, and many other website components are created using JavaScript. Brendan Eich developed JavaScript in 1995 while working for Netscape. Libraries vs. Frameworks Libraries are collections of prewritten code that can be used to easily implement frequently used JavaScript tasks. Libraries lead to faster development because developers don’t need to write every line of code. Frameworks are collections of libraries. Think of librarie...
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What is Search Intent

Search intent (also known as searcher intent or keyword intent) is the reason why a user types a particular query into a search engine The Four Types of Search Intent We usually distinguish between four types of search intent: Navigational intent: Users want to find a specific page (e.g., “reddit login”) Informational intent: Users want to learn more about something (e.g., “what is seo”) Commercial intent: Users want to do research before making a purchase decision (e.g., “best coffee maker”) Transactional intent: Users want to complete a specific action, usually a purchase (e.g., “buy subaru forester”) 1. Navigational Search Intent Navigational intent means that the user wants to find a specific page. Unlike with other intent types, searchers already know what they’re trying to find. 2. Informational Search Intent Informational search intent means that the user wants to learn something. These searches are often phrased as questions and use words like who, what, where, why, and how. H...
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How To Choose Keyword

1-Find Relevant Keyword Ideas A-Finding your competitors’ keywords B-Finding keywords using a seed keyword C-Finding keywords you already rank for 2-Finding Keywords Using a Seed Keyword- A seed keyword is a short-tail keyword, usually with one or two words.Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. 3-Finding Keywords You Already Rank for you’re probably ranking for many keywords on the second page of Google results. This means you get minimal to no search traffic from them. Once you find these keywords, you have two options: Better optimize your existing content for these keywords Create new content to target these keywords better A great tool to identify keywords you already rank for in Google is Google Search Console (GSC). Step #2: Evaluate Keyword Metrics A-Search volume: How many times a keyword is searched for B-Keyword difficulty: How hard it is to rank for the keyword Step #3 : Identify Sear...
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What Is PageRank?

PageRank is an algorithm that measures the importance of webpages based on the links pointing to them.  PageRank Is Born Google's founders Lawrence Page (Larry Page) and Sergey Brin developed PageRank at Stanford University.  The Introduction of the Google Toolbar In 2000, Google launched the Google Toolbar. This was one of the most important stages in PageRank history. Because it enabled users to see the score of any page. How to Improve Your PageRank To improve your PageRank, you need to improve your internal links. And build high-quality backlinks to your website. There are many link building strategies you can use, such as: Outreach: Share your content with publishers who might want to link to it Broken link building: Find broken backlinks and ask owners to fix them Guest blogging: Write high-quality content for relevant sites HARO (Help a Reporter Out): Respond to online media requests
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Advanced SEO Techniques & Strategies for Success in 2023

Advanced SEO refers to a set of techniques that require a deeper understanding of SEO, search engine algorithms, and marketing technology.  1-Improve Your Content’s Time to Value Time to value in SEO is the time it takes for a user to get value from a piece of content. The time to value of your content should be short. Short time to value enables your users to get what they’re looking for as quickly as possible. But with hero images, author bios, and long-winded intros, many websites have poor time to value.  By putting the most important information and elements at the top of the page. Use the BLUF (bottom line up front) or journalistic inverted-pyramid approach. In other words, put the information users are looking for at the top.  Keep your introductions short and get to the point.  2- Build Out Topic Clusters A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another. Topic clusters provid...
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What Is a Featured Snippet?

A featured snippet is a small excerpt of content that appears at the top of an organic Google SERP. It provides a quick resource for users and shows up before the first result for a user’s query—often referred to as “Position #0.” It’s meant to be a short, quick answer for a user’s query. Why Are Featured Snippets Important? The idea is that users can skim the snippet to get a basic answer to their question without digging through a bunch of websites on the SERPs.  1-Improves click-through rate (CTR):  2-Increases your credibility: Featured snippets present your business as an authority on a subject. They make users much more likely to accept you as a thought leader in your field. 3-Helps you capitalize on voice technology: 4-Indicates your content is effective, useful, and arranged well: 5-Helps you weed out users not looking to buy: Different Types of Featured Snippets- 1-Paragraphs—Definitions, Answers, and More-This snippet provides users with a brief, practical definition...
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Website Architecture

 Website architecture is how information on your site is structured, interlinked, and designed.  The architecture of your website needs to be logical to allow Google and human visitors to navigate it easily.  A good place to start is to add pages that many websites usually have in common to your navigation.  Such as: About page Blog Contact page About Us- The About page is your chance to tell your brand’s story. On this page, it’s a good idea to include the following: A brief description of your website’s purpose. A photo of your team. Any social proof, such as reviews or quotes from customers. Locations of your office(s). Blog Page- The blog usually houses your most regularly updated content. Contact page Flat architecture vs. deep architecture Flat architecture makes it possible to access each page on your website with a minimal number of clicks.  Deep architecture is where it will take many clicks to access the pages on your site.  Add these elements to ...
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How To Write Meta Discription

 What Is a Meta Description? A meta description is an HTML element that summarizes a webpage’s content.  You should provide a meta description in the <head> section of each page’s code. Within a meta description tag, like so: <meta name="description" content="Learn how to develop a tone of voice for your brand and use our template to get started."> Why Are Meta Descriptions Important for SEO?  meta descriptions are important for SEO. Because they’re often used to generate snippets that tell searchers about your page.An effective snippet convinces more people to click your link, increasing your click-through rate (CTR). And can even increase brand awareness.  5 Tips for Writing Meta Descriptions 1- Consider Meta Description Length-Truncation could harm your CTR.  Generally, Google cuts off meta descriptions at around 960 pixels (approximately 152 characters) on desktop. And 680 pixels (approximately 105 characters) on mobile. ou might see higher estim...
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9 Best Sitemap Generator Tools (Free & Paid)

9 Best Sitemap Generator Tools (Free & Paid) An XML sitemap is a way to show search engines (like Google) the most important pages on your site.  It basically says:  “These pages are important to me. Index them.” -Best XML Sitemap Generators (both free and paid) 1- XML-Sitemaps.com - https://www.xml-sitemaps.com/- Price: free for up to 500 pages; paid plans start at $4.19/mo 2. Inspyder Sitemap Creator Type: downloadable software Price: free trial limited version and a one-off payment of $39.95 for full functionality 3- Sitemap Writer Pro Type: downloadable software Price: a one-off payment of $24.95 4-Yoast SEO Type: WordPress plugin Price: free; premium paid version with extended features available 5. XML Sitemaps Type: WordPress plugin Price: free 6-XML Sitemap & Google News Type: WordPress plugin Price: free 7. Slickplan Sitemap Builder Type: online tool Price: free 14-day trial; plans start at $10.79/mo. The Sitemap Builder by Slickplan is an intuitive tool that w...
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What Is Alt Text

 What Is Alt Text?- Alt text (alternative text) is a written description of an online image that provides an alternative when the image is inaccessible to the user.  Alt text is typically added via the alt attribute in an image’s HTML code.  Like so: <img src=“image-file-example.jpg” alt=“Alt text goes here”> How to Write Alt Text (Best Practices)- 1. Add Alt Text to the Right Kinds of Images 2. Be Descriptive Yet Concise 3. Include a Keyword Adding relevant keywords to alt text can help your images rank in Google image results. 
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What Is a Robots.txt File?

Robots.txt is a text file with instructions for search engine robots telling them which pages they should and shouldn't crawl.  Why Is Robots.txt Important? A robots.txt file helps manage web crawler activities so they don’t overwork your website  few reasons to use a robots.txt file: 1. Optimize Crawl Budget-Crawl budget refers to the number of pages Google will crawl on your site within a given time frame. The number can vary based on your site’s size, health, and number of backlinks.  2- Block Duplicate and Non-Public Pages 3. Hide Resources Sometimes you want to exclude resources such as PDFs, videos, and images from search results.  Robots.txt Syntax- 1-The User-Agent Directive-The first line of every directives block is the user-agent, which identifies the crawler.  User-agent: Googlebot Disallow: /wp-admin/ 2-The Disallow Robots.txt Directive You can have multiple disallow directives that specify which parts of your site the crawler can’t access.  Fo...
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